Showcasing a Weekend at the North Coast
A curated weekend itinerary campaign positioning the North Coast as an effortless, bookable escape through hero-led social storytelling.
BRIEF
Tourism Northern Ireland partnered with Inspiring Belfast to showcase a curated weekend itinerary along the Causeway Coast. The brief was to produce one hero video for Meta, supported by immersive story coverage, positioning the North Coast as an effortless, bookable escape.
ACTIVATION
Inspiring Belfast delivered a hero reel supported by 32 Instagram stories documenting the itinerary in real time. Content moved seamlessly across accommodation, food and local experiences, creating a clear, actionable weekend guide. The reel served as the evergreen anchor asset, extending campaign life beyond the trip.
IMPACT
The campaign generated 105,412 views, 524 likes and 110 saves. The volume of saves signalled strong travel intent, with audiences bookmarking the itinerary for future planning. By packaging the North Coast as a complete weekend experience, the campaign delivered measurable engagement and positioned the destination as desirable and accessible.
