GLASGOW VIA STENA LINE
We created a fun, day-in-the-life video showcasing the best of Glasgow and the Stena Line experience.
BRIEF
Stena Line partnered with us to promote its special offer on day crossings between Belfast and Glasgow. The objective was to reposition the sailing as more than just transport, highlighting it as an affordable, comfortable and experience-led mini getaway. The campaign aimed to showcase both the onboard amenities and the appeal of Glasgow as a vibrant day-trip destination, driving awareness and bookings.
ACTIVATION
We developed a day-in-the-life style video, told from a couple’s perspective, to create a relatable and immersive narrative. The content followed their journey from boarding through to enjoying key onboard amenities, including the Stena Plus Lounge, Stena Fast Lounge and the onboard spa, before exploring food spots and venues in Glasgow.
Authentic storytelling was enhanced through engaging visuals and a natural voiceover from Patrice, ensuring the experience felt genuine and aspirational rather than promotional. The blend of lifestyle content and clear value messaging created a strong call to action, positioning the crossing as both accessible and experience-rich.
IMPACT
The campaign generated over 100,000 views across platforms, demonstrating strong reach and audience resonance.
With more than 100 shares and 300 saves, engagement levels indicated clear purchase intent and sustained interest in the offer. Audience feedback was overwhelmingly positive, with comments expressing excitement about the spa, the trip concept and group bookings, reinforcing the appeal of the experience.
By combining immersive storytelling with strategic value positioning, the campaign successfully elevated awareness of Stena Line’s Belfast to Glasgow day crossings and translated digital engagement into tangible booking interest.
