White Boat Party Creator Event
Check out our highlights video from the White Boat Party, where 35 hand-picked content creators joined us aboard the Lady of the Lagan for an unforgettable evening with DJ Eadzo, cocktails by Titanic Distillers, and stunning views of Belfast’s skyline.
BRIEF
To celebrate the launch of the Lady of the Lagan boat and showcase Titanic Distillers, we hosted an exclusive creator-led event designed to generate immediate visibility and cultural buzz. The objective was to position both the new vessel and the distillery as premium lifestyle experiences, creating a launch moment that felt elevated, aspirational and highly shareable across social platforms.
ACTIVATION
The “White Boat Party” was curated as a visually cohesive, high-impact experience aboard the Lady of the Lagan as it cruised through Belfast Harbour. Around 35 hand-selected creators attended, dressed in all-white to establish a strong and instantly recognisable aesthetic.
A live DJ set from DJ Eadzo provided energy throughout the evening, while complimentary cocktails from Titanic Distillers and curated charcuterie boards elevated the guest experience. The moving waterfront backdrop, skyline views and styled details created a built-in content environment, prompting organic social capture across Instagram and TikTok.
IMPACT
The event generated over 150 pieces of creator content, showcasing the boat experience, branded cocktails, styling details and Belfast skyline. Combined posts and stories achieved more than 250,000 views, significantly amplifying awareness for both the Lady of the Lagan and Titanic Distillers.
The highlight video shared across our platforms delivered a further 60,000 views, extending campaign longevity beyond the live event itself.
By combining strong visual identity, curated guest selection and immersive experience design, the activation successfully positioned both brands within Belfast’s premium social and hospitality scene while delivering measurable digital performance.
