Eddie Rockets Creator Event
Check out our highlights video from the Eddie Rockets Creator Event, where 80 content creators came together for a night of fun, food, and photos with a classic Buick Electra 225 and DJ Ryan Hand.
BRIEF
Eddie Rocket's engaged us to deliver a creator-led launch event to introduce their new menu with impact. The objective was to generate strong social buzz, position the menu refresh as a cultural moment, and create a high-energy experience that would translate seamlessly into shareable digital content.
ACTIVATION
The Eddie Rocket’s Creator Event was designed as a themed, immersive experience, bringing together approximately 80 content creators in a lively, western-inspired setting. Guests sampled the new menu while enjoying drinks, line dancing and a high-energy soundtrack from Ryan Hand of Q Radio.
A classic Buick Electra 225 served as a standout visual centrepiece, providing a nostalgic photo opportunity that reinforced the brand’s retro Americana identity. The western dress code created strong visual cohesion, encouraging creators to fully embrace the theme and produce organic, high-volume content across Instagram and TikTok.
IMPACT
The event generated over 250 pieces of creator content across platforms, delivering in excess of 300,000 views through posts and stories.
Our highlight video alone achieved 17,000 views on Instagram, capturing the atmosphere and extending campaign reach beyond the live activation.
By combining themed styling, curated guest attendance and entertainment-led programming, the launch successfully amplified awareness of the new menu and strengthened Eddie Rocket’s digital presence, driving momentum that continued well beyond the event itself.
