Burrenmore Nest

BRIEF
Our partnership with Burrenmore Nest began at launch, when we introduced the luxury treetop lodges on the North Coast to a wider audience. The objective was to generate immediate visibility, drive early bookings and establish strong brand momentum from day one. Following the success of the initial campaign, the collaboration evolved into an ongoing partnership from 2020 onwards, supporting wider digital growth including website development and seasonal campaigns.

ACTIVATION
At launch, we delivered high-impact social content that positioned Burrenmore Nest as a premium forest retreat, driving awareness and direct booking interest. Building on that foundation, we developed a bespoke website designed to translate the immersive woodland experience into a seamless digital journey, enabling potential guests to explore and book with ease.

In Christmas 2023, we executed a targeted holiday campaign centred around gift voucher sales. A cinematic, experience-led video became the core campaign asset, capturing the atmosphere, setting and uniqueness of the lodges. The content was designed to inspire gifting while attracting new audiences during peak seasonal demand.

IMPACT
The initial launch content generated strong early visibility and bookings, successfully establishing Burrenmore Nest within the luxury staycation market. The new website enhanced user experience and brand storytelling, contributing to increased engagement and direct conversions.

The Christmas 2023 campaign generated over £29,000 in sales, driven primarily by gift voucher purchases, with the Inspiring Belfast video acting as the key conversion driver.

Through sustained strategic collaboration, Burrenmore Nest has strengthened its digital presence and positioned itself as one of the North Coast’s leading luxury retreat destinations.