Sofa on the street
We placed a luxurious sofa right in the heart of Belfast, encouraging people to relax and share a moment of fun. Watch as we engage with the public, creating spontaneous and memorable interactions that highlight the unique charm of our city.
Objective:
The goal was to increase brand visibility and engage the local community by creating a fun, memorable activation using a luxurious sofa placed in a busy part of Belfast. This gave people the chance to experience comfort in an unexpected environment and create engaging social media content.
Overview:
For the Sofa on the Street activation, we set up a stylish sofa in Belfast city center, inviting passersby to sit, relax, and take part in lighthearted interviews. The goal was to blend the warmth of home with the energy of the city, capturing authentic reactions and interactions while making the brand more visible in a fun and organic way.
Execution:
The activation brought in spontaneous moments like singing, dancing, and even someone jumping onto the sofa. I hosted the event, encouraging participation and keeping the energy high. We filmed these interactions and created engaging content that resonated with viewers on social media.
Results:
•The video generated 56,000 views on Instagram, leading to notable engagement.
•Foot traffic to the showroom increased, with many customers mentioning the activation as a reason for visiting.
Client Review:
“We had the pleasure of working with Alan and Inspiring Belfast on our Sofa on The Street project and he was exceptional. Alan brought incredible energy as the host, encouraging public participation and creating a fun atmosphere. His engaging style led to memorable moments, like singing, dancing, and even someone leaping onto the sofa, which made for fantastic social media content.
Alan’s expertise in social media and knowledge of Belfast were invaluable in planning. He identified key talking points and the best city locations for maximum impact. We highly recommend Alan and Inspiring Belfast for any brand seeking creative and attention-grabbing content. Thank you, Alan, for helping us make our project a success!”
Conclusion:
The Sofa on the Street activation successfully increased brand visibility and engaged the community in a memorable way. While the content didn’t go viral, it still generated solid engagement and foot traffic, proving that a creative approach can still deliver strong results.
