Project: Social Media Video Creation Lasa template

Objective: Increase brand visibility and drive customer engagement through a viral social media campaign

Overview:

Inspiring Belfast partnered with Lasa Belfast to create a video centered around their famous spice bag, capitalizing on a viral moment when global superstar Lizzo, who was in Belfast for a concert, expressed her craving for this popular dish on social media. Lizzo’s visit to Lasa Belfast and her subsequent video lamenting that she didn’t get a spice bag provided a unique opportunity to leverage social media buzz and boost the brand’s visibility.

Execution:

Inspiring Belfast produced a high-quality, engaging video showcasing Lasa Belfast’s spice bag, highlighting the deliciousness and cultural significance of the dish. Following Lizzo’s video, which quickly went viral and made headlines on platforms like ITVX, Belfast Telegraph, and Cool FM, Inspiring Belfast swiftly created a follow-up video at Lasa, stitching Lizzo’s content and playfully addressing her disappointment.

Results:

The video produced by Inspiring Belfast served as the catalyst for the viral success of Lasa Belfast’s spice bag. The engaging and timely content captured the attention of a wide audience, leading to an overwhelming increase in foot traffic and customer engagement for Lasa Belfast. Lizzo herself commented on the follow-up video, saying “rub it in,” further amplifying the brand’s visibility and popularity. Lizzo’s own video about wanting the spice bag garnered over 10 million views. The campaign also attracted significant media coverage, with mentions in major outlets such as ITVX, Belfast Telegraph, and Cool FM, showcasing the power of timely and relevant content.

Conclusion:

The case study of Lasa Belfast’s spice bag highlights the impact of strategic content creation and the importance of leveraging viral moments. Inspiring Belfast’s quick response and creative execution resulted in significant media coverage and a dramatic increase in business for Lasa Belfast, solidifying its reputation as a go-to destination for spice bag enthusiasts.